Why thinking like a designer is the future of business and leadership
Tim Brown
Tim Brown, renowned designer and former CEO of IDEO, introduces design thinking: a human-centered approach that blends creativity, empathy, and business strategy to create innovative solutions that truly meet people's needs. Under Brown’s leadership, IDEO helped shape modern design thinking methodologies, influencing industries worldwide. His insights in Change by Design offer a fresh perspective on reimagining products, services, and workplace collaboration, making this book essential not just for designers, but for entrepreneurs, business leaders, and anyone eager to think differently.
